December 12, 2013
By Frederick Nnoma-Addison
Inside Story – Discovery Learning Alliance’s (DLA) recently released feature-length film about about soccer, love and the incredible journey that HIV takes in the human body continues to impact the efforts that governments and NGO’s are making to educate global citizens about HIV AIDS.
In an interview with DLA’s President, Mr. Aric Noboa at the Discovery Channel’s world headquarters in Silver Spring, he shared how the film is reaching across class and educational boundaries to enlighten audiences about HIV/AIDS.
“The film has an African cast and was shot in Kenya and South Africa…it is a human interest story…and we never expected audiences in South America for instance to appreciate it the way they do. I think we found a very soft and interesting way of communicating the science of the HIV/AIDS virus in the human body, and we are pleased that it is impacting communities globally”
The film recently aired on networks across Africa on World Aids Day – December 1, 2013. It was directed by Rolie Nikiwe and stars Kevin Ndege Mamboleo, Kendra Etufunwa, Hakeem Kae-Kazim, Fana Mokoena, Sdumo Mtshali and Regina-Re. To date it has been selected for 12 international film festivals , won Special Jury Recognition at the 2012 Pan African Film Festival and was honored with the Zuku Award for Best African Film at the 2012 Zanzibar International Film Festival.
The film was produced by Quizzical Pictures with the support of the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), the U.S. Agency for International Development (USAID), Chevron, Discovery Communications, Access Bank, the South African Department of Trade and Industry, SEACOM, and the Joint United Nations Programme on HIV/AIDS (UNAIDS).
To see the film’s trailer and learn more about Inside Story, please visit insidestorythemovie.org or facebook.com/insidestory.
About Discovery Learning Alliance
Discovery Learning Alliance is a 501 (c) (3) non-profit charitable organization that for the past 16 years has been working in under-resourced schools around the world, using the power of media to transform education and improve lives. School-based interventions increase student learning, teacher effectiveness and the community access to information and involvement in local schools. Programming is developed through a collaborative process that combines the contributions of expertise and high-quality media from Discovery Communications with the needs of educators in countries where Discovery Learning Alliance is active. Extensive teacher training and capacity building ensure that the value of educational media is maximized as a tool for teaching and learning.
Source: Discovery Learning Allianc
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